Every month 5,000 printed issues are mailed out to advertisers, subscribing and rented list.  It also remains online for 12 months at http://www.ShoreToShore.biz  Every issue has a column by the publisher and a few articles by other mail order experts as well.  The publication has hundreds of ads and it is easy to keep up-to-date with the latest programs as most are advertised in each issue.  The publisher also belongs to various programs and often gives updates in her monthly column as well as in emails when asked.  A subscription is $20 a year which also gives you a discount on all advertising of your own as well as becoming an ad broker if you like.